Study Guide due November 14: Ch. 14 & 15

ALSO -- BE PREPARED FOR QUIZ BASED ON MULTIPLE CHOICE QUESTIONS FROM THE BOOK'S WEBSITE

Study Guide for Ch. 14: Copyright

1. Briefly describe the history and purposes of copyright law.
2. Compare and contrast copyrights from trademarks, patents, and plagiarism.
3.What can be copyright protected?
4. What are the exclusive rights of a copyright owner?
5. What are the four prongs of the fair use defense?
6. Briefly describe how copyright law applies to digital technology and peer-to-peer environments like the Internet.
7. Briefly describe the legal limits of online file sharing and what actions may constitute copyright infringement.
8. What are the steps necessary to demonstrate copyright infringement?

Study Guide for Ch. 15: Advertising

1. How and when does the First Amendment protects advertising?
2. What are the main legal components of the commercial speech doctrine?
3. What is the Lanham Act and how does it allow parties to seek damages for false advertising?
4. What are the three parts of the false advertising test?
5. What is the Federal Trade Commission (FTC) and how does it regulate advertising?
5. Describe the range of remedies the FTC will use to regulate false advertising.
6. What are some of the legal aspects of false advertising, including testimonials and bait-and-switch techniques?